Storyboard, Sketching/Adobe Suite/Publicis Sapient
Budweiser Red Light
I was asked to join an RFP team in charge of creating product evolution concepts for the Budweiser Red Light (BRL) line. We created a story around existing social technology, new app ideas and the organization's connections to the NHL.
First Connection Between Hardware and Software
At a bar lacking TVs, Bob is notified by the Budweiser Red Light app that his team has scored!
Expand What Superfans Can Do Through Communication
He quickly realizes his evening may be saved. Just because his current bar is media-challenged, Bob doesn’t need to be separated from other avid fans.
Connect Fans and Team
As more superfans discover this new point of access, sharing increases. The app becomes more than just a door to content; it becomes a way of actively engaging with your favorite team.
Love Over Platform
Content is shared on an increasing number of platforms and starts to become dissociated from the BRL app itself. A sense of diplomacy begins to emerge amidst the heated competition. The love of the game begins to supersede the viewing platform and becomes almost as important as who is winning.
Geofencing and Personalization
As people continue to use the app throughout the city and connect it with other activities, they are served increasingly personalized experiences.
Purchasing recommendations
As you build a geotagged purchasing history, we are able to provide recommendations that connect you with other like minded fans.
Never Miss A Shot
As the app learns more about your shopping habits, we can help make sure you're refreshed at game time and never miss a goal.